What Is the Basis of Print on Demand?

It might be difficult to grasp print industry jargon at times. If you're not a part of this active and ever-changing industry, you might not always understand the jargon that printers throw around with abandon. It is their issue, not yours. Printers, above all, are visual communicators, aren't they? You owe them no business if they can't effectively explain a basic idea or technology.

Consider "print on demand." It's so commonly and widely utilised in the business that many marketers overlook the heart of what it truly signifies and why they should care. When you hear a printer say he performs print-on-demand (POD), you usually think: I can get anything produced pretty quickly. With it, gets the services of the print on demand fulfillment company who are ready to take the orders.

But let’s take a deeper dive on the scenario

Having something printed on demand necessitates the use of digital printing technology, which consists of presses that create short runs (low numbers) relatively fast. Although the presses vary, the majority of printers now provide this technology. The majority print in full colour, with only a few exceptions printing in spot colours (a particular PMS color, for example). Paper and other substrates will be available. There are certain completed size restrictions as well, but when designing a print-on-demand project, your printer will help you. Apart from these basic technical issues, marketers should remember the incredible possibilities to use print-on-demand technology in support of a marketing campaign as well as other corporate communications.

So, what's the catch?

Print-on-demand projects can be customised. It is one of the distinguishing features of digital printing technology: the ability to combine a database with a print project, update the content as well as the images, and print out a new, personalised piece each time.

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