Business printing is a lot like preparing for an important presentation. You want to show that you put enough thought and care into how you present yourself and your company. Here are some tips and resources for professional printing services to help instil confidence in your clients and business prospects. · Looking "professional" in print takes more than just a decent design and well-written copy. If you want professional-quality marketing materials, there is no substitute for true 4-color process printing. Offset commercial business printing gives you the best quality and value for the buck. · Do not be fooled into thinking any local or online printer will produce the type of quality that says "credibility." More is involved in professional business printing than simply putting ink on paper. · Your printer should work with you and review your files to ensure your design will look as good as you expect, when you expect it. ·