Keeping track of key performance indicators is a great method to evaluate how well your ecommerce fulfilment is doing. OTIF (on time and in full) is an important eCommerce KPI. Your OTIF rate might reveal issues with your pick and pack operations, allowing you to address them. Low OTIF figures on a regular basis are generally a sign that it's time to change fulfilment firms. Here's all you need to know about it. Definition of OTIF OTIF is a proportion of your orders that are delivered on time and in full. Let's dive into the two components of this measure. On-time shipping On-time delivery refers to delivering within the time frame you've specified to your consumers. Customers' perceptions of on-time delivery, however, may differ from your definition. Let's say a consumer orders on the 10th of the month and selects standard shipping with a three- to five-day delivery window. The client anticipates receiving their item between the 13th and the 15