When you check your mailbox every day, there's a strong chance you've received a postcard or a flyer from a firm from which you've made a purchase. Marketers adore direct mail because it generates more return on investment than practically anything else. This very powerful marketing tool has a superpower, but only if it's used: merely adding a recipient's name to a leaflet can boost response rates by up to 135%. Yes, we can say that Personalization is now a marketing term. And that’s where Variable Data Printing comes into picture. How Does Variable Data Printing Work? Variable data printing (VDP) combines individual information (name, address, purchase history, and more) from a customer database maintained on your company's network with a print project file. Your marketing department may start a print job using variable data printing software that pulls relevant information and unique graphics into the marketing campaign and inserts it alongside customized inf