Business printing is a lot like preparing for an important
presentation. You want to show that you put enough thought and care into how
you present yourself and your company. Here are some tips and resources for
professional printing services to help instil confidence in your clients
and business prospects.
·
Do not be fooled into
thinking any local or online printer will produce the type of quality that says
"credibility." More is involved in professional business printing than
simply putting ink on paper.
·
Your printer should work
with you and review your files to ensure your design will look as good as you
expect, when you expect it.
·
Choices such as paper stock,
fonts and mailing guidelines can be critical in printing an effective marketing
piece.
- Thick,
12 or 14pt card stock for your business cards and 80# or higher text for
brochures and catalogues give a substantial feel, with either a glossy or
matte finish.
- The
right layout, fold and size can save you a bundle when preparing direct
mail pieces. Talk to the pros on how to save on both printing and postage
on your business printing and mailing.
- Request samples of papers and printing.
Ask about getting a hard proof or press proof if the colour has to be
right or you are printing a large order. Check the finish, texture and
colour to ensure it portrays the professional look and feel your business
deserves.
Conclusion
A printer that stands behinds it's work also guarantees it.
Check your printer's guarantee policy to understand how they deal with errors
or returns.
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